The new Nook wireless book reader being produced by Barnes and Noble, the worlds biggest book store with more than 1,300 branches, looks all set to lock horns with the worlds best selling ebook reader device, the Amazon kindle.

While not long released, the Nook electronic book readers are searching to ruffle Amazon.com's feathers further by taking it on straightforwardly in a sector of the market, that up to yet, the Kindle 2 has dominated. Ever since it's introduction, at the outset as the Kindle then later on in February 2009 as the Kindle2 , it has re-ignited the story book reader market by offering a mix of innovative features, because of it's instantaneous connect anywhere wireless broadband and also the biggest variety of titles available for download at fantastic, cheaper than the high street, price.

No doubt after going through ebook reader reviews, purchasers brought in to the concept in a immense way and it is only lately that the rest of the industry have woken up to the statement that this is the future of book buying. An so in the most recent few months we have had the statement from Sony of their aim to join in the fun, with their shortly to be released Daily Edition, and the most recent press release from Barnes and Noble that their own contender, the Nook, will return to complete production in the not too distant future.

There are no doubts that the Kindle is the device everybody is going after. And to be frank it's gratifying to see a little competition in this market. Yes we have had the iRex iLiad but the ebook readers reviews disliked it because it was a little on the bulky side to be a wireless book reader, just what the doctor ordered for office use with the 1:1 A4 reproduction, but much like the Amazon dx - another revolutionary wireless reading device - not something you would desire to take on vacation, or put in your purse or pocket for that matter, and it was by no means going to vie on price was it?

So now we have 2 significant companies keen to go head to head, with the power of Amazon, on all fronts. The book reader arm of sony recently improved the size of their library at the Sony-Store and discounted the costs of their digitally delivered books to match that of Amazons and with a bit of luck B&N, who have continuously been in the same ballpark price wise, will equal them title for title additionally.

And the major news for customers has to be the move away from proprietary file formats utilized by Sony in the early days and nevertheless utilized by the Kindle now. To make clear the situation I will make use of Amazon as an illustration, remember this is still the situation with the Kindle2 so it makes it clearer.

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